The workplace has changed significantly over the past several years, forcing internal communications specialists to adapt and create new methods to meet the changing work environment.
Internal communicators must stay current on internal communications and employee engagement trends to remain competitive in 2023. We'll examine five internal communications statistics in this blog article that can't be overlooked.
1. 91% of employees want to hear about company updates and news weekly or more often.
Employees want to get information promptly and frequently in the fast-paced world of today. This statistic emphasizes how crucial it is to give workers quick and frequent information in order to keep them interested and informed. To keep staff members informed and promote a sense of connection with the organization, internal communications specialists should strive to offer weekly updates.
2. 60% of employees want to hear about company updates and news via mobile devices.
It is not surprising that employees prefer to get company updates and news on their mobile devices given the popularity of remote work and mobile devices. Internal communications specialists must think about content creation from a mobile perspective and produce it with mobile viewing in mind. This entails producing information that is easier to read on a mobile device and is shorter and more visually appealing.
3. 80% of employees believe that their company's internal communication needs improvement.
This conclusion highlights the necessity for internal communications specialists to review and revise their communication plans. To make sure that internal communications are fulfilling the needs of employees, it is critical to constantly solicit input from them and adapt accordingly. To streamline communication and increase its effectiveness, internal communicators should also make the appropriate technological investments.
4. 70% of employees say that a sense of community and connection with colleagues is important for their job satisfaction.
This demonstrates how crucial it is to foster a sense of belonging and connection at work. By providing opportunities for employees to communicate and engage with one another, internal communications specialists can significantly contribute to the development of a sense of connection. Virtual gatherings, team-building exercises, and social media groups can all be used for this.
5. 85% of employees believe that trust and transparency are essential for a positive workplace culture.
Building a strong company culture requires trust and honesty. Employees want to believe that they can trust their bosses and that the business is open and honest in its dealings. Professionals in internal communications should make sure their communication is transparent and that they give employees up-to-date information in a timely manner.
In order to succeed, internal communications specialists must keep abreast of the most recent developments in internal communication and employee engagement. The statistics covered in this blog article emphasize the value of timely and frequent communication, mobile optimization, employee feedback, community development, trust and transparency, and employee feedback. Internal communications specialists may promote a positive workplace culture and keep staff members informed and engaged by concentrating on these topics.
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