7 Tips to Reach Your Entire Workforce
As you know, internal communications is a vital part of any company's success. It's the only way to ensure that employees are informed, motivated and engaged.
But what if you have thousands of employees? How do you reach them all?
It's not just about sending emails or posting on your intranet--it's about connecting with people in a way that makes them feel heard, appreciated, and understood. It's about creating a culture where people feel like they matter, and where they have the tools they need to do their jobs well.
And it doesn't matter if your company has 100 employees or 10,000--internal communications is still an important part of making sure your employees feel connected and invested in the success of their organization.
Here are 7 internal communications tips and ideas to reach your entire workforce:
1. Know Your Audience
Knowing your audience is the first step in delivering communications that appeal to them. You need to know what they care about, what they need, and what they are interested in. This will help you create content that resonates with your audience on an emotional level. The content they receive should be tailored according to their specific interests and needs.
Employees want to know what is going on in their organization, how they can contribute towards the success of their company, and how they can make their work lives better by making them more enjoyable or more efficient. You can deliver this information through the channels employees prefer to use, from email, to MS Teams, to your intranet, SMS, mobile app, and more.
2. Consider the "Big Picture"
In addition to delivering internal communications, it's important to consider the big picture.
- How does your company want its employees to think about themselves?
- What is their role in terms of contributing to a company-wide goal or vision?
It's also important for leaders who want their teams' attention on external factors like customers and competitors (or even just another day at work) that they keep these topics at the forefront of what's said within this communication stream; otherwise, you may end up with an isolated workforce that doesn't see how their actions have an impact on anything outside themselves.
3. Personalize Your Messages
Personalization is a critical part of any internal communications strategy and can make all the difference when it comes to reaching out to employees.
Personalization is easy with the right technology. You can use an internal communications platform that enables you to segment audiences by relevant criteria. This allows you to then deliver targeted messages based on their role, department, location, and so on.
4. Consider Company Culture
An effective internal communications strategy can have a very positive impact on company culture.
If you're hoping to build a culture where employees feel comfortable sharing ideas, it’s important to use a platform that allows users to easily share and comment on communications.
5. Use Video and Other Visual Media
Video is a great way to engage your workforce. You can use it to share information, announce new initiatives and provide updates on what's happening at the company.
You can also use video as a storytelling tool—a way of telling stories through images or videos that will help you build relationships with employees.
6. Leverage Internal Communications Technology
A modern internal communications technology can help you create a more compelling experience for your workforce -- without creating unnecessary noise.
Use an internal communications platform that allows you to easily share information with employees and coworkers across the organization, including those in other teams, departments and regions across the world. This way, you'll be able to reach everyone who needs access at any given time.
7. Ensure All Employees have Access to Communications
To ensure that all employees (including deskless/frontline) have easy access to the latest news, information and updates from your company, it needs to be available on multiple channels.
Manually publishing content on multiple channels is time-consuming and inefficient. Choosing an internal communications platform that enables you to create content once and publish it to multiple channels is key. It should also be flexible, with the ability to update content quickly, as well as track employee interactions within the system.
A good example of such a platform is Sparrow Connected, which is being adopted by a growing number of organizations and integrates with the Microsoft suite.
When it comes to internal communications, there's no such thing as a one-size-fits-all solution. The key is to know your audience and what they need--and then deliver it in a way that works for them.
We hope you've found these tips and ideas helpful in your quest to reach your entire workforce. If you're looking for more information on how to communicate with your employees, check out our other articles on internal communications.
What's Next:
