Blog | Sparrow Connected

A Roadmap to Building a Resilient Internal Comms Team

Written by Hamza Waqar | Dec 14, 2023 12:12:53 PM

Internal communications (IC) are a vital cog in the wheel of every organization, setting the tone and direction of businesses. It's not without its challenges though. This blog dives into these challenges and how to navigate them, ultimately taking steps towards an effective internal communications budget.   

The Struggles of Internal Comms Teams 

Despite its integral role, the journey of elevating ICs is often filled with hiccups and roadblocks: 

  • Limited Resources: One of the biggest challenges is getting adequate resources for IC initiatives. Budget constraints often limit the tools and personnel needed to achieve communication objectives. 
  • Gaining Recognition: Another struggle is gaining recognition and buy-in from leadership. Without understanding and support from the top, IC initiatives may fall short. 
  • Technical Challenges: IC relies heavily on technology - platforms, software, and channels that facilitate communication. However, without the right tools or technical support, managing these become an arduous task. 
  • Engaging Employees: Ensuring effective communication that resonates with employees, takes into account their needs, and keeping them engaged is no easy task. It's a constantly evolving challenge that IC teams face. 

These challenges, however daunting, can be navigated successfully. By following certain steps, IC teams can build a business case for adequate budget and support. It's about showing how IC is an integral enabler of business success. 

Steps to a Justified Internal Comms Budget 

  • Define and understand the business problem:

Remember not to romanticize technology. Define the problem and approach it with a long-term view. Once you comprehend the problem you're trying to solve with technology, you can start building a persuasive business case. 

  • Form strong connections with leadership:

Before presenting your case, engage one-on-one with your organizational leadership. Gather insights, understand their vision and concerns, and establish a rapport, rendering your case more convincing. 

  • Use data, narratives, and confidence to plead your case:

When it comes to presenting your case, lean on data, but don't forget to tell the story behind it. Show the value you bring to the organization by having effective measures in place to drive change. Believe in the value that you bring, and others will too. 

Navigating these steps will not only enhance your chances of getting an approved budget but also help to showcase your excellent problem-solving instincts and strategic advising capabilities. 

Light at the End of the Tunnel: A Business Case Template for 2024 

Despite the challenges IC teams often encounter, it's essential to remember the golden value that excellent communication can bring. As internal communication and change roll into 2024, being equipped with the right tools and strategy becomes crucial. 

Effective communication platforms like Sparrow Connected offer the necessary support and technical infrastructure to bring your IC initiatives to life. And the best part? We have devised a business case template, tailored to guide the adoption of an internal communications platform in 2024. 

By understanding the problems, aligning with leadership, and backed with a thorough business case, you'll be armed and ready not just to survive, but thrive amidst the shifting corporate landscape. Download the Sparrow Connected business case template today and step confidently into the future of internal communications. Your journey towards excellence begins with a single click.

 

What’s Next?  

 
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