In her article published in Disrupting the Function of IC, “Medium, Message and Technology,” Catherine St. Onge, Manager of Global Employee Communication ...
More posts from
Adam Zouak
How Millennials Are Changing the Way We Work
The Millennial generation is a force to be reckoned with. Born between 1982 and 2004, and totaling 9.6 million, millennials account for 27 percent of Cana...
Internal Communication Comes of Age
Not long ago the primary role of internal communication professionals was to write memos, publications, presentations and the annual report. That was in t...
Communicating in a Connected World
As the iconic Bob Dylan once said, “Times they are a-changing.” A recent study sponsored by Citrix revealed that “91 percent of organizations plan to have...
What’s in a Name? The Magic of the Sparrow
Why sparrow? It’s easy to take a sparrow for granted. Sometimes the same sentiment applies to internal communication. The truth is communication exists in...
The Call to Action: You Can Get What You Want
Sparrow Posts not only give you a way to communicate, they also let you get reader reactions and even ask them to perform certain tasks.
Judging Post Readability: Making Your Posts Read Easier
Judging post readability is a very subjective thing, but keep in mind that it’s the opinion of your readers that is most important. Making your content ea...
Post Bodies That are Good Enough for Beach Wear
OK. I know this title is a little silly, but who says you can’t let your personality out and have a little fun with your writing from time to time. No one...
Congruence – Delivering on Expectations
Have you ever watched a video because the thumbnail-image of it compelled you to do so, and then found that the video had nothing to do with the image tha...