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Adam Zouak

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Writing a Post Title That Can’t Be Ignored

Together with the post image, your post title has the job of compelling the reader to open and read your post.

Positive Post Images – Encouraging Post Opens

Images present ideas in a visual manner, but what most people notice first about an image is how it makes them feel.

Attention Grabbing Post Images

The image you chose for your post will be the first thing that the reader notices. This image should pique their interest and make them curious about the ...

Sparrow Post Structure and Components

A Sparrow post might seem like a single, indivisible unit of communications. In reality, however, it’s made up of a number of components, and it’s importa...

Sparrow Author Advice for Successful Post Creation

Sparrow is a tool that is used to facilitate and measure communications and engagement within your organization. This Sparrow Author Advice series will he...

Why Mobile is Essential to Successful Internal Communications

Internal communication strategy is changing with the times – or it should be, in order to succeed. As the lines continue to blur between personal and corp...

What happens when internal communication meets innovative technology?

This post was originally written by Claire Watson, ABC, MC. Claire is the Vice President of Strategic Communication Management for Cropley Communication. ...

Communicator’s Toolbox #1: Exploring Employee App – Sparrow

This post was originally written by Priya Bates, ABC, MC, CMP, and IABC Fellow from Inner Strength Communication Inc. Visit her website at www.innerstreng...

Power of Employee Social Advocacy: Sparrow Introduces Social Sharing

Facebook. Twitter. LinkedIn. Take a look at your newsfeed on any social channel – how many articles appear based on shares from friends? Probably a pretty...



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