Internal communication isn’t just about sending messages—it’s about building a culture of trust, openness, and engagement that everyone in the company can feel.
For HR professionals, understanding internal communication is not just a nice skill—it’s essential for creating a strong and united workforce. Here’s why internal communication should be a top priority for HR.
1. The Changing Role of HR
The role of HR has changed a lot over the years. HR used to focus mostly on tasks like payroll and hiring. Now, HR is expected to be a key partner in shaping company culture and improving employee engagement. A study by Gallup found that highly engaged teams are 21% more profitable. This shift means HR needs to understand internal communications deeply. By clearly sharing the company’s vision, values, and goals, HR can help align employees with the company’s mission, leading to a more motivated and united workforce.
2. The Strong Link Between Internal Communications and Employee Engagement
Internal communication is the heartbeat of any successful organization. It’s what keeps everyone, from the CEO to the newest employee, informed and moving in the same direction. Research shows that companies with strong internal communication are 3.5 times more likely to have highly engaged employees. Companies that focus on communication are also 4.5 times more likely to keep their top talent.
When employees are well-informed, they feel valued and empowered, which leads to higher job satisfaction and productivity. A recent study found that companies with strong internal communication had 47% higher returns to shareholders. This shows just how important communication is to a company’s success.
3. HR as the Leader of Communication
HR is in a unique position within the company because it interacts with employees at every level. This gives HR a special advantage in leading and improving internal communications. A report by McKinsey shows that productivity increases by 20-25% in companies where employees feel connected. By promoting clear and open communication, HR can shape and strengthen the company’s culture, build trust, and ensure that every employee feels connected to the company’s goals.
4. Solving Communication Problems
One of the biggest challenges in any organization is overcoming communication problems, like information silos and a lack of feedback. These problems can lead to misunderstandings, frustration, and a disjointed workplace. HR can play a crucial role in identifying these barriers and finding ways to fix them, ensuring that communication flows smoothly throughout the company.
A large retail company struggled with low morale because of poor communication between leaders and employees. HR introduced regular meetings and anonymous feedback channels, which led to a 35% increase in employee satisfaction and a 20% drop in turnover. This example shows how effective communication can improve the workplace environment.
5. Using Technology to Improve Communication
Technology is a powerful tool for improving internal communications. Tools like company intranets, messaging apps, and other platforms can make communication faster and easier, ensuring that everyone stays informed, no matter where they are. HR can lead the way in adopting these tools, helping to create a more connected and engaged workforce.
A survey by the Society for Human Resource Management (SHRM) found that 71% of companies that used internal communication technology reported higher employee productivity. Another study showed that companies using digital communication tools saw a 25% reduction in employee turnover, highlighting the importance of using technology to improve communication.
6. Building a Strong HR-Internal Comms Partnership
To really get the most out of internal communication, HR needs to work closely with internal communications. By aligning their strategies and goals, they can create a more unified and engaged workforce. This partnership is crucial to making sure the company’s message is consistent and that every employee feels valued and understood.
A 2020 survey found that companies where HR and internal communications teams work well together are 2.5 times more likely to have high levels of employee engagement. This collaboration ensures that communication strategies are aligned with the company’s overall goals, creating a more cohesive and motivated workforce
The Platform for Connected Companies
Organizations across 25+ industries trust Sparrow Connected because it offers more than just a communication tool—it provides a complete platform that keeps the whole company aligned and engaged. Our features are designed to meet the needs of different types of workforces, offering real-time communication, feedback channels, intranet, messaging and analytics to measure how well communication works.
A global manufacturing company with over 5,000 employees was having trouble keeping its scattered workforce informed and engaged. After using Sparrow Connected, they saw a 300% increase in employee engagement and a 60% improvement in communication efficiency. This change was possible because Sparrow Connected provides targeted messages and real-time updates, making sure every employee, no matter where they are, stays connected to the company’s goals.
At Sparrow Connected, we are dedicated to staying ahead of the curve. Our investment in new technology and continuous innovation means that our platform keeps evolving to meet the needs of modern workplaces. Whether through AI-powered insights, easy integration with existing tools, or the ability to measure communication impact, Sparrow Connected is the future of internal communications.
Uniting Your Organization through Communication
HR can’t afford to ignore the importance of internal communications. By mastering this essential skill, HR can drive employee engagement, build trust, and create a strong, united company culture. The evidence is clear: effective internal communication is a key driver of success. Now is the time for HR professionals to take the lead—invest in internal communication strategies, and watch your company thrive.
To truly harness the power of internal communications, HR teams need specialized training and guidance. These training sessions equip HR professionals with the tools and knowledge to become strategic communication partners. Book a Free Coaching Session to discover how our expertise can elevate your internal communications strategy and transform your organization.
Let's work together to create a more engaged, informed, and connected workforce.
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