Hi and welcome to Internal Comms Insights,

Another busy month has come to an end, let's wrap it up with our top news, insights and thought-leadership articles that focus on internal communication best practices, accelerating business performance and elevating the world's communication leaders. 

Innovation in #InternalComms - You Don’t Need to Start from Scratch

Few events are so predictable as the eventual change of a CEO.  

The word “innovation” often has an intimidating and mystical air to it.  

Yet, when one is freed from the idea that they have to come up with entirely brand new ideas from scratch, the possibility to innovate becomes much more accessible and actionable.  

Communication pros should take this as very good news.  

One way to innovate is to take ideas that work in one discipline and use them to improve things that don’t work in another.   

Read the Article

Building a Culture of Appreciation through Internal Communication 

"Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune." - Sam Walton  

Employees are the backbone of every organization. They are the driving force behind the success of a company. Employers that invest in creating an environment of appreciation and recognition can experience a significant impact on employee engagement, retention, and performance.  

In this blog, we will explore five ways employers can utilize internal comms to show appreciation and create a positive work environment.    

Read the Article

Streamline Your Corporate Communication to Drive Efficiency & Engagement 

Are you struggling to streamline your corporate communication and drive efficiency and engagement? 

Tune in to the latest episode of the ICON Podcast featuring business communications strategist, Jenni Field. 

Learn from Jenni as she shares insights on: 

• Ways to help internal communicators elevate their careers
• How internal communication is a significant driver of efficiency and engagement
• The impact of remote work on the workplace
• Leveraging data to gain trust and credibility
• And much more...

Listen to the Podcast

Stay Relevant in the Age of AI: 3 Skills for Internal Communicators   

With the advent of artificial intelligence-based content generation tool ChatGPT, you can now safely say that content is no longer “king” — at least when it comes to the skills that internal communication pros bring to the table.  

So, what are some skills that can help you increase your relevance?  

As content gives way to context as a driver of action, thinking and sentiment in organizations and communities, here are three skills that IC pros can learn and put into practice quickly — and strengthen their case for being seen as strategic assets rather than mere content generators: 

Read the Article 

“Getting into “The Numbers Game” - Three Observations and an Opportunity

Measurement. Data. Numbers.   

Rather than being seen as sources of credibility and opportunity, these words often strike fear in the hearts of communication pros and leave them feeling weak and wobbly.  

Why "wobbly?"  

Because, in a world like business where numbers are king, communication folk have grown accustomed to trading in words and images. And it is undoubtedly frustrating to try to sell investment in more words and more images to people who are mainly motivated by numbers.  

But there is no reason why comms folk can't start playing "the numbers game" and start using numbers and data to make the case for more investment in their activities and more latitude in which to pursue them. 

Read the Article

BUSINESS CASE BASICS-Free Webinar (in cooperation with ICology/CommsRebel) 

Free Webinar for communication leaders - focusing on the basics of building a business case for communication interventions on pressing organizational challenges. 

Organized by #WeLeadComms and featuring founder Mike Klein, the one-hour session will help deliver a common understanding of how to build, frame and share business cases for communication interventions. 

Register for the Webinar

What’s Next:    

• See how Sparrow can help, book a demo   
• Follow Sparrow Connected on LinkedIn 
• Download FREE e-book: Employee Engagement or BUSINESS IMPACT? It's Time To Choose