Ensuring that all employees, from office staff to field workers, are informed, engaged, and aligned with the municipality's goals is imperative.
One powerful tool that internal comms departments can leverage is video. Here’s how municipalities can use video to reach and engage their employees effectively.
Video has become an increasingly popular medium due to its ability to convey information quickly and engagingly. For internal communications in municipalities, video can bridge the gap between departments, provide clarity on complex topics, and foster a sense of community among employees. Here are some key benefits:
Video messages from municipal leaders can personalize communication and make it more impactful. Whether it's a mayor's update, budget announcement, or strategic plan rollout, video allows leaders to convey tone, enthusiasm, and urgency more effectively than written messages.
Training videos are a great way to standardize education on new policies, procedures, and technologies. They provide a consistent message and can be watched at employees’ convenience. This is especially useful for training field workers who may not have regular access to in-person sessions.
Highlighting employees' achievements and contributions through video spotlights can boost morale and foster a sense of belonging. Recognizing staff publicly through engaging videos helps build a positive workplace culture and encourages others to excel.
A comprehensive onboarding video can introduce new hires to the municipality's culture, mission, and values. It can also cover essential information about various departments, key personnel, and important procedures, making the transition smoother for new employees.
During emergencies or crises, timely and clear communication is crucial. Videos can quickly disseminate important information, updates, and instructions, ensuring that all employees are well-informed and know how to respond.
Municipal events, town hall meetings, and community initiatives can be captured and shared via video. This not only keeps employees informed about what's happening in the municipality but also reinforces their connection to the community they serve.
Incorporating interactive elements such as quizzes, polls, and Q&A sessions in videos can enhance engagement. This allows employees to actively participate in the communication process, providing feedback and sharing their thoughts.
Video is a versatile and powerful tool that internal comms departments in municipalities can use to enhance employee engagement and communication. Embracing video as a key component of internal communication strategies will not only improve information dissemination but also foster a stronger, more engaged municipal team.
Ready to elevate your municipality’s internal communications? Start by identifying key messages and initiatives that could benefit from video communication. Experiment with different formats and gather feedback from employees to continuously improve your video content. Or you can always talk to our team so we can help you lead your company to a more informed, engaged, and connected municipal workforce.