Sparrow Connected Blog

Thought leadership about the employee experience, future of work,
and how to communicate and connect with your entire workforce.



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Dangers of Ineffective Internal Communications in the Oil and Gas Industry

Miscommunication or breakdowns in internal communications of an oil & gas company can have catastrophic consequences, including safety risks, environmenta...

Tips for Engaging Gen X Municipal Deskless Employees

Engaging Gen X municipal deskless employees, who often work in roles like public safety, utilities, and public works, requires a tailored approach to meet...

The Impact of Internal Comms on Retail Customer Service

Strong communication channels ensure that employees are well-informed, engaged, and prepared to deliver exceptional service.

Benefits of Using an Omnichannel Internal Comms Platform for Your Insurance Company

Internal communication plays a critical role in ensuring that your teams—whether in claims processing, customer service, or sales—are aligned and informed...

5 Proven Tips to Reach and Engage Millennial Employees

In 2015, a traditional manufacturing company, renowned for its top-quality products, began noticing a troubling trend—its millennial employees were leavin...

Connecting Every Airline Employee with Clear Messaging

The airline industry functions like a finely-tuned machine, relying on various roles—pilots, flight attendants, ground crew, baggage handlers, and mainten...

Essential Do's and Don’ts for a More Inclusive Workplace

Inclusive language is an important aspect of creating a respectful and equitable workplace.

Gen Z Communication Tips for Internal Comms Pros

Generation Z, or Gen Z, is rapidly becoming a significant presence in the workforce. Born between the mid-1990s and early 2010s, this generation is unique...

5 Essential Tips for Change Comms in the Oil and Gas Industry

The oil and gas industry is no stranger to change. Whether it’s new regulations, operational shifts, mergers, or evolving market conditions, change is con...



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