Not long ago the primary role of internal communication professionals was to write memos, publications, presentations and the annual report. That was in t...
Sparrow Connected Blog
Thought leadership about the employee experience, future of work,
and how to communicate and connect with your entire workforce.
Communicating in a Connected World
As the iconic Bob Dylan once said, “Times they are a-changing.” A recent study sponsored by Citrix revealed that “91 percent of organizations plan to have...
What’s in a Name? The Magic of the Sparrow
Why sparrow? It’s easy to take a sparrow for granted. Sometimes the same sentiment applies to internal communication. The truth is communication exists in...
The Call to Action: You Can Get What You Want
Sparrow Posts not only give you a way to communicate, they also let you get reader reactions and even ask them to perform certain tasks.
Judging Post Readability: Making Your Posts Read Easier
Judging post readability is a very subjective thing, but keep in mind that it’s the opinion of your readers that is most important. Making your content ea...
Post Bodies That are Good Enough for Beach Wear
OK. I know this title is a little silly, but who says you can’t let your personality out and have a little fun with your writing from time to time. No one...
Congruence – Delivering on Expectations
Have you ever watched a video because the thumbnail-image of it compelled you to do so, and then found that the video had nothing to do with the image tha...
Writing a Post Title That Can’t Be Ignored
Together with the post image, your post title has the job of compelling the reader to open and read your post.
Positive Post Images – Encouraging Post Opens
Images present ideas in a visual manner, but what most people notice first about an image is how it makes them feel.