Effective internal communication stands as the backbone of organizational success.
Yet, deciding to invest in an internal communications platform can be daunting, given the number of tools and methods available. So, how can an organization justify the necessity of such an investment?
Yet, deciding to invest in an internal communications platform can be daunting, given the number of tools and methods available. So, how can an organization justify the necessity of such an investment?
To address these concerns, we present this 3 Part blog series. We will help you build a persuasive business case for an internal comms platform, leveraging Sparrow Connected's comprehensive template as our guide.
In this blog, we will guide you through the crucial points of creating a robust business case using Sparrow Connected's comprehensive template. This will help you convince your leadership and gain the necessary buy-in and approval.
1. Executive Summary
The Executive Summary is the gateway to your business case—it gives your stakeholders an express overview of your proposed solution, its benefits, and the desired outcomes.
The right Executive Summary can give an impactful snapshot of why an internal communications platform like Sparrow Connected is necessary and beneficial to the organization. It plays a dual role: it not only compels and engages the readers but also fortifies your proposal by offering a tight, concentrated view of the merits of adopting the platform.
By crafting a compelling Executive Summary, therefore, you're creating a strong foundation for your argument and making it easier for stakeholders to visualize the value-add led by the new solution!
2. Introduction & Problem Statement
The Introduction & Problem Statement is the bridge between what is and what could be. When prepared correctly, this section crisply outlines the communication hurdles like inefficiencies, disengagement, and impeding information silos that your organization currently faces.
The value of the Introduction & Problem Statement lies in its ability to concretely define challenges and their impacts, making a quantifiable case for a change. More importantly, it creates a strong narrative that stirs the need for a solution - a robust Internal Comms Platform.
By outlining the current circumstances and defining communication barriers, the Introduction & Problem Statement brings the focus sharply onto the necessity of a comprehensive communications overhaul. It allows everyone in the organization to visualize the pain points vividly, positioning the proposed platform as a solution and turning the proposal into a compelling argument for transformation and progress.
3. Objectives: The Desired Destination
The cornerstone of any proposal is the outline of its objectives. By stating the goals that the internal communications platform aims to achieve, it links implementation directly to the broader mission of the organization.
The objectives are SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.
What do SMART objectives look like in the context of Internal Communications?
An Aim to boost your employee engagement rate by 60% this year is an example of a specific goal.
By choosing the right internal communications platform, you develop a Measurable strategy, where you can track progress and quantify success based on engagement metrics.
A communication platform brings all the resources to your fingertips, making it easier to take on ambitious, yet attainable goals. Say, planning formal discussions or even coordinating informal meetings—your platform enables all of this and more!
Relevance comes into play when your internal communications connect directly with what's most significant to your organization, be it boosting collaboration, sharing critical updates promptly, or cultivating an inclusive workplace culture.
Internal communications platforms also ensure your objectives are Time-bound. Automated scheduling and reminders can help keep every team member aligned and on track, ensuring your plans unfold within the desired timeline.
Crafting a persuasive business case for adopting an internal communications platform can effectively convince your stakeholders of its absolute necessity. It thus stands as an influential tool in transforming and elevating your organization's internal communications landscape. Empower your case with the Sparrow Connected's business case template and watch your internal communication bloom.
Don't wait; download your FREE comprehensive business case template today!
What’s Next?
