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The Call to Action: You Can Get What You Want

Sparrow Posts not only give you a way to communicate, they also let you get reader reactions and even ask them to perform certain tasks.

Judging Post Readability: Making Your Posts Read Easier

Judging post readability is a very subjective thing, but keep in mind that it’s the opinion of your readers that is most important. Making your content ea...

Post Bodies That are Good Enough for Beach Wear

OK. I know this title is a little silly, but who says you can’t let your personality out and have a little fun with your writing from time to time. No one...

Congruence – Delivering on Expectations

Have you ever watched a video because the thumbnail-image of it compelled you to do so, and then found that the video had nothing to do with the image tha...

Writing a Post Title That Can’t Be Ignored

Together with the post image, your post title has the job of compelling the reader to open and read your post.

Positive Post Images – Encouraging Post Opens

Images present ideas in a visual manner, but what most people notice first about an image is how it makes them feel.

Attention Grabbing Post Images

The image you chose for your post will be the first thing that the reader notices. This image should pique their interest and make them curious about the ...

Sparrow Post Structure and Components

A Sparrow post might seem like a single, indivisible unit of communications. In reality, however, it’s made up of a number of components, and it’s importa...

Sparrow Author Advice for Successful Post Creation

Sparrow is a tool that is used to facilitate and measure communications and engagement within your organization. This Sparrow Author Advice series will he...



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