Most mid-size organizations have several generations in their workforce with varying communication preferences and digital expertise. From on-hands meetin...
Blog posts about
Comms Strategy (12)
15 ways customers used Sparrow in 2020
Internal communications became dramatically more important in 2020, and Sparrow was there helping our customers connect with their workforce in ways that ...
Prediction: Top Internal Communication Trends for 2021
“The internal communication profession faces turbulent times, and the role of IC practitioners may well be at a turning point. Caught between multiple, in...
Content ideas to increase employee readership and engagement
You already know that your content needs to be interesting, targeted, visual engaging, and concise. You want to create content that is both useful and rel...
Why omnichannel is the only path forward
Employee engagement and attention is more important than ever to get, and harder to than ever to keep. Most organizations have a significant portion of th...
The Importance of One Conversation
Imagine a banquet room with people at different tables, each having a conversation about what was displayed on a big projection screen. That projection is...
A Continuous Listening Strategy: why is it important for IC?
Internal communication strategies are always evolving. Most organizations are still sending traditional annual surveys, with very few embracing the idea o...
Questions You Should Ask In An Internal Communication Audit Survey?
Once a year, we recommend you do a comprehensive audit of your internal communication program. During this assessment, you survey your company and look to...
Why your internal communication newsletter has to be personal
Generic emails are the easiest to ignore because they are not about you, the reader, it’s about the sender. What’s more, it becomes easy to think that the...