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communication strategy (5)

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Why I’m Flying With Sparrow Connected

More than ten years ago, I found myself involved with a team working to identify an internal social platform for the world’s largest Danish shipping compa...

Bridging The Employee Communication Gap In A Global Workforce

When Covid-19 first hit the globe in early 2020, there was not much anyone could do except take solace in their homes and hope for it to pass quickly.

What Do We Really Need From Communication Pros? It’s In The CARDs

In the 20th century, communication was really about media and broadcasting - getting visible, being seen in big spaces, counting the number of television ...

Create Your Content Once And Maximize Your Distribution

How To Finally Stop Creating and Re-Creating Your Internal Comms Content for Multiple Channels

3 Things Internal Comms Needs to Do to For a Seat at the Exec Table

Chris Izquierdo, CEO of Sparrow Connected, challenges internal communications professionals to embrace change, be more agile and measure outcomes as a ste...

How to Ensure Employee Retention Following An Acquisition or Merger

An acquisition or merger can be exciting to some, but for many employees, they are a time of uncertainty, friction, and stress. We’ve seen employees quest...

Three Ways to Improve Your Frontline Employee Communication

Frontline employees are a crucial component of any business. They’re the ones who interact with your customers and ideally ensure them an amazing and seam...

How the Right Metrics Can Earn You a Seat at the Table

Despite their best efforts, most companies struggle to find an efficient way to measure their KPIs—getting even the most basic of communication metrics ca...

The Role of Corporate Comms in the Post COVID-19 Attrition Tsunami

This summer promises to be extremely busy: business experts predict that 30-50% of corporate America will switch jobs this year, with a significant increa...



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