Engaging Gen X municipal deskless employees, who often work in roles like public safety, utilities, and public works, requires a tailored approach to meet their communication needs.
Born between 1965 and 1980, this group has witnessed the digital revolution but values straightforward, reliable, and practical communication. Here are some effective tips to connect with them.
1. Use Technology Wisely, but Don’t Overcomplicate
Gen X employees are tech-savvy, having navigated the shift from analog to digital in their careers. However, they prefer communication tools that are easy to use. Platforms with clean interfaces and simple navigation work best. Tools like mobile apps for municipal updates or SMS alerts can bridge the gap while respecting their need for simplicity.
2. Offer Clear and Direct Communication
Gen X values directness and transparency. Municipal employees, in particular, need clear instructions, especially if they’re working in critical public-facing roles. Avoid ambiguity in your messages. Whether you’re informing them about procedural updates, policy changes, or safety protocols, keep communication concise, actionable, and free of jargon. Clarity in communication ensures they stay informed without having to sift through unnecessary information.
3. Provide Flexibility in Accessing Information
Deskless municipal workers are often on the go, attending to field tasks or responding to emergencies. Ensure your communications are mobile-friendly and accessible across devices, so employees can stay informed no matter where they are. Consider using voice or SMS messages for urgent announcements and a company intranet with mobile accessibility for less time-sensitive updates. Flexibility ensures that important information reaches them when they need it.
4. Recognize Experience and Contributions
With years, sometimes decades, of service under their belts, Gen X employees take pride in their experience and contributions. Recognizing their hard work through public praise—via internal newsletters, staff meetings, or a recognition program—can boost morale. Offering opportunities to mentor younger employees or take on leadership roles in key projects can further enhance their engagement. Let them know their contributions are valued and vital to the organization’s success.
5. Keep Communication Two-Way
Gen X employees appreciate having their voices heard, especially in a field as dynamic as municipal work. Provide channels for feedback and actively encourage dialogue. Use surveys, town hall meetings, or suggestion boxes to gather their opinions on workplace changes, policies, or upcoming projects. More importantly, act on their feedback when possible to show that their insights lead to real results. This two-way communication approach builds trust and loyalty.
Building a Stronger Connection
By focusing on clear, direct, and flexible communication, recognizing contributions, and fostering two-way dialogue, you can create a stronger connection with Gen X municipal deskless employees. These strategies not only enhance engagement but also contribute to smoother operations and a more harmonious work environment.
Book a consult to get expert advice on how to enhance engagement and achieve smoother operations and a more harmonious work environment.
What’s Next?
