By Sonam Faisal on August 12, 2024
3 minute read

The manufacturing industry is a complex ecosystem reliant on the seamless interplay of various moving parts.

At its core is the human element, where effective communication is essential for productivity, safety, and overall operational efficiency. For desk employees, accessing timely information and collaborating efficiently is often straightforward. However, deskless employees, who form a significant portion of the workforce, face unique challenges. They may not have constant access to traditional communication channels, making it essential for manufacturers to find solutions that bridge this gap. Employee communication apps are emerging as powerful tools to address these issues, providing seamless communication across all levels of the organization. 

The Importance of Effective Communication in Manufacturing 

Effective communication is the backbone of a successful manufacturing operation. According to a report by McKinsey, companies with effective communication practices experience 25% higher productivity and 30% higher employee satisfaction. For office employees, this often involves direct access to communication tools and platforms. However, deskless employees, who work on the shop floor or in remote locations, may struggle to stay informed and engaged using traditional methods such as bulletin boards or verbal updates. 

Traditional communication methods often fail to address the needs of deskless employees, leading to information gaps and decreased productivity. For instance, a study by the Aberdeen Group found that 46% of deskless workers felt they lacked timely information, impacting their performance and engagement. 

2. The Rise of Omnichannel Platforms

Omnichannel platforms have revolutionized how organizations handle internal communication. These platforms integrate multiple communication channels into a unified system, allowing employees to access information seamlessly, regardless of their location. An Omnichannel approach ensures that all employees, whether desk-based or deskless, receive consistent and timely updates. 

Employee communication apps are a key component of Omnichannel platforms. They facilitate various forms of communication, including messaging, notifications, and document sharing, all within a single platform. This integration enhances accessibility and reduces the chances of important information being missed. 

3. How Omnichannel Platforms Work and What They Include

Omnichannel platforms streamline communication by combining various tools into one cohesive system. They often include: 

  • Instant Messaging: Allows employees to communicate in real-time, improving response times and collaboration. 
  • Mobile Apps: Enable deskless employees to access information and communicate from their mobile devices, ensuring they stay connected even when away from a workstation. 
  • Document Sharing: Facilitates easy distribution and access to important documents and updates. 

For example, Slack and Microsoft Teams are popular communication tools that are often integrated into Omnichannel platforms, providing a range of features from instant messaging to file sharing. 

4. Bridging the Communication Gap with Employee Communication Apps

Mobile apps within an omnichannel platform are key to bridging the gap between desk and deskless employees. These apps ensure uniform access to information, keeping all employees, regardless of their work environment, informed and engaged. This connectivity is especially crucial in manufacturing, where timely updates on safety protocols, production schedules, and operational changes are vital. For instance, a global manufacturing company saw a 30% increase in operational efficiency and a 20% reduction in safety incidents after implementing an employee communication app as part of their omnichannel strategy. The app enabled real-time updates and streamlined communication, significantly boosting productivity and safety. 

5. Ten Benefits of Employee Communication Apps

  • Enhanced Accessibility: Communication apps ensure that information is accessible to all employees, including those on the shop floor or in remote locations. 
  • Real-Time Updates: Deliver timely information on operational changes, safety alerts, and other critical updates. 
  • Increased Engagement: Foster better employee involvement through interactive and accessible communication channels. 
  • Streamlined Communication: Reduce communication breakdowns and errors by providing a unified platform for all communication needs. 
  • Improved Safety: Quickly disseminate important safety information and protocols to all employees. 
  • Efficient Collaboration: Facilitate teamwork across different shifts and locations, enhancing overall productivity. 
  • Better Training: Provide easy access to training materials and updates, ensuring all employees are up to date with the latest procedures. 
  • Reduced Downtime: Minimize disruptions caused by communication gaps or misunderstandings. 
  • Cost Savings: Lower costs associated with miscommunication, such as errors or inefficiencies. 
  • Scalable Solutions: Adapt to the growing needs of the organization, providing flexibility and scalability. 

6. How Communication Apps Transform Manufacturing

Employee communication apps transform manufacturing by addressing common communication challenges and improving overall efficiency. They enable real-time updates, enhance safety protocols, and streamline operations. A large organization in the manufacturing industry, implemented a communication app, saw a 15% reduction in downtime and a 25% increase in employee satisfaction. These improvements were attributed to the app's ability to provide consistent and timely information across all levels of the organization. 

How Sparrow Connected Transforms Manufacturing 

Discover a new level of internal communication with Sparrow Connected. Our Omnichannel strategy is designed to enhance every aspect of your organization’s communication strategy. 

Sparrow Connected features an intuitive employee communication app that ensures every team member, from front-line workers to executives, is heard and informed. This app delivers real-time updates and engages your workforce, turning passive recipients into active participants. 

Our platform seamlessly integrates emails, instant messages, and social channels into one unified system. This means no important update goes unnoticed and every success is celebrated. 

Sparrow Connected boasts a range of satisfied clients across various industries. Many manufacturing companies have reported significant improvements in key areas like: 

  • Reduced downtime by 20% through real-time communication about equipment failures and supply chain disruptions. 
  • Increased productivity by 15% by fostering employee engagement and facilitating knowledge sharing. 
  • Reduced accidents by 35% with improved safety protocol dissemination and incident reporting. 

The Power of Connection 

Sparrow Connected offers a comprehensive solution for streamlining communication, boosting efficiency, enhancing safety, and fostering a more engaged workforce in the manufacturing industry. With its proven track record, dedication to client success, and commitment to innovation, Sparrow Connected is the ideal choice for manufacturing companies seeking to optimize their operations. 

Ready to transform your manufacturing communication? Book a Free 30-Min IC Consultation today and discover how their platform can empower your employees and drive your business forward! 

 

What’s Next? 

Learn more from the experts, even when you're on-the-go, on the field, or at home

Internal Comms Connect (ICON) is a new Sparrow Connected free resource for pros like you. Join our internal comms experts as they share their experiences, success stories, and even failures, within the industry. Get insights and pointers anytime, anywhere.

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BLOG POST TAGS: Corporate Communications Comms Strategy Internal communications manufacturing sparrow connected

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