As the digital workplace evolves, so does the need for more sophisticated tools to manage internal communications.
With many organizations transitioning from Facebook Workplace, some may be considering Microsoft as a viable alternative and it's crucial to assess whether Microsoft's suite alone can fulfill all the needs of effective communication within large and diverse companies. Here, we will explore why complementing Microsoft with a dedicated internal communications platform can transform your strategic outreach and strengthen your organizational ecosystem.
When shifting from the community-centric interface of Facebook Workplace, Microsoft platforms offer a different list of strengths and limitations. While robust, they might lack the specialized focus on internal communications, something crucial for maintaining employee engagement and organizational unity.
A study by Gatehouse reveals that only 58% of employees believe that their internal communication initiatives are effective in keeping them aligned with company goals. This statistic underscores the potential disconnect that can occur when transitioning to a system like Microsoft, which isn't primarily designed with exclusively communication-focused features in mind.
While Microsoft offers a solid foundation for internal communications, organizations often find that its tools fall short when it comes to fostering a truly engaged and connected workforce. To overcome these limitations and achieve optimal results, businesses need to supplement Microsoft with a dedicated internal comms platform.
According to a study by Gartner, 70% of organizations struggle to maintain employee engagement and alignment with company goals using Microsoft tools alone. This highlights the need for a platform that is specifically designed to meet the unique requirements of internal communications.
Integrating a dedicated internal communications platform with Microsoft 365 brings numerous advantages, transforming the way organizations manage their internal interactions. This integration streamlines operations by eliminating the need for multiple logins and reducing data silos, ensuring a smooth user experience across tools. It enhances reach and engagement by tapping into MS 365's extensive user base and centralizing all internal communications. Productivity is boosted as the dedicated platform cuts down on email clutter and enables swift information access. Collaboration between teams is improved, supporting effective teamwork and knowledge sharing. Moreover, the combined analytics capabilities offer a comprehensive view of communication effectiveness, providing valuable insights to refine internal communication strategies.
It starts with our commitment to enhancing and complementing the Microsoft suite used by millions. With continuous advancements in technology, Sparrow Connected offers a suite of features that address every aspect of internal communications. From crafting perfect messaging to delivering it effectively across diverse platforms, our solution empowers companies to not just communicate but connect deeply with every employee.
While Microsoft provides a foundation, Sparrow Connected extends its capabilities with advanced features designed specifically for communications professionals:
Advanced Content Analytics: Unlike Microsoft, we offer in-depth analysis of your content’s quality, helping you understand what works and what doesn’t.
Seamless Multilingual and Multi-Channel Publishing: Our platform simplifies publishing content in various languages and across multiple channels at optimal times.
Effective Notifications and Reminders: We ensure your content gets noticed by sending notifications and reminders to employees who haven’t yet viewed it.
Intelligent Targeting: Content is delivered to specific audiences based on relevance, reducing unnecessary all-employee emails and minimizing communication noise.
Consolidated Comments: Comments from all platforms and languages are aggregated, enabling employees to engage fully with the conversation.
Performance Insights: As George Bernard Shaw said, “The single biggest problem in communication is the illusion that it has taken place.” We provide insights into what content resonates most with employees and which channels are most effective, allowing you to refine your strategy based on real data.
By integrating Sparrow Connected with Microsoft, you gain access to these enhanced features, making your internal communications more effective and impactful.
Microsoft provides a base, and adding a dedicated internal communications platform like Sparrow Connected can greatly improve how you engage and inspire your team. This upgrade helps make your internal communications more than just information sharing—it strengthens your company culture and builds a more connected, informed, and engaged workforce.
Make your internal communications go from ordinary to outstanding. By enhancing your Microsoft tools with Sparrow Connected, you can greatly improve your communication impact. Take the next step toward excellent internal communication—book a free coaching session see how we can help you achieve exceptional internal communication.