Internal communication (IC) is the foundation of a healthy, engaged workplace.
When done right, it boosts employee productivity by 25%, enhances job satisfaction, and reduces turnover. But where do you start to improve it? Did you know that reading regularly can boost cognitive function and enhance problem-solving skills by up to 17%? For internal communications (IC) professionals, reading offers more than just knowledge—it sparks creativity and innovation. Just as reading sharpens the mind, it can sharpen your communication strategy.
By learning from experts in the field, you can apply time-tested tactics to improve engagement, streamline processes, and drive efficiency in your workplace. These six books are a must-read to transform your internal communication strategy, offering innovative insights and practical strategies that will elevate your team's engagement, collaboration, and efficiency.
1. Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement by Jenni Field
Jenni Field's book provides actionable insights for optimizing internal communication structures. The importance of clear communication has been highlighted in research, showing that companies with effective communication are 50% more likely to experience lower turnover.
- How it helps: This book offers practical strategies for breaking down internal silos, enabling seamless information flow and cross-departmental collaboration.
- Key takeaway: Improved communication leads to faster decision-making and better problem-solving.
2. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Purpose is a powerful motivator. According to Gallup, employees who understand their organizations "why" are 27% more likely to be engaged. Simon Sinek's book emphasizes the importance of leaders communicating the organization's core purpose to inspire and align teams.
- How it helps: This book helps leaders craft purpose-driven communication that resonates with employees, boosting engagement and commitment.
- Key takeaway: Purpose-driven organizations experience higher employee retention and increased trust.
3. Internal Communications: A Manual for Practitioners by Liam Fitzpatrick and Klavs Valskov
In an ever-evolving work environment, this book provides a robust toolkit for internal comms professionals. With over 75% of employees feeling out of the loop in workplaces lacking efficient communication, this book offers actionable strategies to bridge that gap.
- How it helps: Includes practical tools and models to help internal communication practitioners craft impactful strategies.
- Key takeaway: Structured communication frameworks can significantly improve team collaboration and information flow.
4. Successful Employee Communications: A Practitioner’s Guide to Tools, Models, and Best Practices by Sue Dewhurst and Liam FitzPatrick
Employee engagement plays a critical role in business success, with studies showing that highly engaged teams are 21% more profitable. This book delivers best practices for effective communication to foster engagement and collaboration.
- How it helps: Provides tools and best practices for delivering consistent messaging across platforms.
- Key takeaway: Consistency in communication builds trust and engagement, leading to improved employee morale.
5. The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good by John Izzo and Jeff Vanderwielen
Employees expect their organizations to stand for something beyond profit. Companies that demonstrate purpose outperform the stock market by 42%. This book connects purpose with internal communication, revealing how social values can drive both engagement and competitive advantage.
- How it helps: Teaches leaders how to embed social values into communication strategies, fostering deeper employee loyalty.
- Key takeaway: Purpose-driven communication not only enhances employee engagement but also strengthens your brand in the marketplace.
6. Remote Work Revolution: Succeeding from Anywhere by Tsedal Neeley
With remote work becoming a norm, effective communication for dispersed teams is critical. A study by Buffer found that 97% of remote workers would recommend remote work, but 20% struggle with collaboration. Tsedal Neeley’s book provides guidance on overcoming these challenges through communication.
- How it helps: Offers strategies for building trust and maintaining productivity in remote teams through consistent communication.
- Key takeaway: A strong remote communication strategy leads to increased team cohesion and higher performance levels.
One-Stop Solution for Powerful Internal Communication
Sparrow Connected brings insights from the top communication books to life by offering a comprehensive, all-in-one platform designed to revolutionize internal communications. Here's how Sparrow Connected’s features align with the strategies from these essential reads:
Omni-Channel Communication: Sparrow Connected unifies all internal messaging across email, mobile, intranet, and other channels into a single platform. This Omni-Channel approach eliminates silos, ensuring employees receive timely updates through their preferred communication method, improving organizational flow and engagement.
Purpose-Driven Messaging: Sparrow Connected helps you create personalized messages that connect employees to the company's goals, driving alignment and inspiring action. By delivering content tailored to individual roles and needs, it boosts motivation and clarity.
Advanced Strategies for IC Professionals: Our platform offers detailed analytics, real-time feedback, and automated messaging, giving internal communication teams the power to plan, measure, and optimize communication strategies effectively.
Boost Employee Engagement: Sparrow Connected's multi-channel options like newsletters, mobile alerts, and digital screens to increase employee engagement and productivity by ensuring that important information reaches employees, no matter where they are.
Values Integration: Custom content channels help align all communications with the company’s core values, fostering stronger employee connections, loyalty, and purpose.
Remote Work Optimization: With mobile-first features across multiple platforms, Sparrow Connected ensures smooth communication for remote teams, helping maintain trust and productivity even from a distance.
By combining these features, Sparrow Connected streamlines communication, enhances engagement, and supports company goals, creating an effective and unified internal communication strategy.
Next Steps:
Sparrow Connected offers more than just a platform—it’s a full toolkit designed to make internal communications smarter and more efficient. Beyond saving your team valuable time and resources with Free Customizable Templates designed just for your business communication needs. If you need some strategic guidance, it’s a good chance to explore our IC Coaching Session. This coaching helps you think like top communication experts and leaders, transforming your approach to become more purposeful and impactful. Whether you're aligning teams with your mission or driving engagement, Sparrow Connected offers everything you need to succeed.
Ready to lead with confidence? Book a Free IC Coaching Session today!
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